From working estate agents, not gurus

Build Your Agency.
Scale With AI.

The Real Agency team

UK estate agent education and AI-powered workflow automation — from working professionals who've built what you're building. Learn the craft. Then let AI run the admin.

Join the Club — Free

9 confirmed contributors · eXp UK network · 30,000+ UK solo agents

The Problem

The Solo Agent Ceiling

You're good at what you do. But there's a limit to how many valuations, viewings, and follow-ups one person can handle — and the training out there doesn't help.

Can't Scale Personal Service

More success means less time. Growth always compromises the personal touch that got you here.

US Training Doesn't Translate

6% commissions, MLS systems, and marketing tactics that don't work in a 1–2% fee, Rightmove-dependent UK market.

No UK Platform at Scale

No interactive, UK-specific education platform exists. Fragments of advice across YouTube, Instagram, and WhatsApp groups.

Coaching Doesn't Scale

The best learning is 1:1 from working professionals. But their time is limited. You can't get it when you need it.

Two Products, One Ecosystem

Learn. Then Automate.

Real Agency Club builds your knowledge. Real Agent builds your capacity. Together, they give you the skills and the AI to scale without sacrifice.

Education

Real Agency Club

Interactive training from working UK estate agents. Free content to learn, AI coaching for personalised feedback on your work.

  • 9 working contributors — not retired gurus
  • Interactive AI coaching at scale
  • UK-specific curriculum and examples
  • Conversational delivery — just chat
  • Free async content + paid bespoke coaching
AI Workflow Automation

Real Agent

Personalised workflow orchestration that runs your agency's operations proactively — through conversation, not dashboards.

  • 27 tasks automated or AI-assisted
  • Personalised to YOUR practice
  • Proactive orchestration — no manual triggers
  • Adapts to your capability level
  • Zero learning curve — just talk to it
Learn More

Real Agency Club

Training That Actually Works in the UK

Interactive education from 9 working UK estate agents and performance coaches. Delivered conversationally — just chat to learn, get feedback, and improve.

Conversational Delivery

No static video library. The AI delivers modules one concept at a time, with reflection questions and action items.

AI-Powered Coaching

Submit your listing script, social post, or business plan. Get personalised feedback trained on contributor expertise.

Real Curriculum

Agency Blueprint, Real Marketing, Real Business, Performance Coaching — from people who do it daily.

9
Working contributors
4
Training pillars
0
Apps to download

Real Agent

Your Workflows, Run by AI

Not another dashboard to learn. Real Agent runs your agency's workflows proactively, personally, and conversationally — 27 tasks automated, zero learning curve.

Personalised Workflow Orchestration

Real Agent learns YOUR practice — how you follow up, when you report, how you prospect — and runs it proactively.

Adaptive Learning

New team members learn by doing — the AI progressively automates only after they demonstrate mastery. Develops capability, not dependence.

Conversation, Not Dashboards

Talk to it like your best colleague. Morning briefings, prospecting lists, vendor reports — all delivered through chat.

27
Tasks automated
3
Layer moat
0
Dashboards to learn

The People Behind It

9 Working Professionals

Every contributor is either a practising estate agent or a proven performance professional. No retired gurus. No borrowed credibility. People doing the work, sharing what works.

Adam Mackay
Adam Mackay
Real Agency founder, Muvin agency
Steve Backley OBE
Steve Backley OBE
Olympic champion, performance coaching
Roger Black MBE
Roger Black MBE
Olympian, business performance
Jamie Fisher
Jamie Fisher
Estate agency practice
Alex Pelosi-Buchanan
Alex Pelosi-Buchanan
Estate agency practice
John Savage
John Savage
Estate agency practice
Regina Mangan
Regina Mangan
Estate agency practice
Richard Rawlings
Richard Rawlings
Estate agency training
Melanie Attwater
Melanie Attwater
Estate agency practice

Getting Started

Simple by Design

No software to install. No training to complete. Just start a conversation.

Message Us

Start a chat with Real Agency. That's your sign-up — no forms, no account creation.

Quick Intro

The AI asks about your experience, goals, and what you want to learn. Takes 2 minutes.

Start Learning

Browse courses, request modules, get personalised recommendations — all through conversation.

Go Deeper

Submit your work for AI coaching. Upgrade to Real Agent when you're ready to automate.

5/5 stars — loved by our worldwide community

Ready?

Build Your Agency.
Scale With AI.

Join Real Agency Club for free education from working professionals. Or explore Real Agent to automate your business with AI.

No commitment. No app. Just a conversation away.